About us


We believe that beautiful flowers make you happy. They are essential for life, and are a lifestyle choice that elevates the everyday to something extraordinary.


As a central London florist, bordered by Fitzrovia and Saint Pancras, we are constantly inspired by the vibrancy and style of the capital around us.


Ever since 2011, we’ve been delighted to serve some of the capital’s most exciting hotels, restaurants and businesses with regular deliveries of fresh, natural flowers and plants. The hard work of our dedicated contract florists at Montcalm Hotel was awarded with Best Indoor Display two years in a row by the Flowers in the City Campaign.


You’ll find our friendly store near Russel Square bursting with beautiful blooms and inspiration. Stop by to breathe in the perfumes and colours of our English garden flowers. Or be inspired by the exotic botanicals flown in from top producers worldwide. 


We look forward to delighting you soon.


We offer:

Expert florists waiting to collaborate

Breath-taking flower installations

Inspiring floral arrangements

Corporate contract flowers

Home-grown British flowers and exotic imports


Blond florist and a customer with a black jacket in a flower shop london.

Flower shop full of roses, tulips and other flowers

Cactuses and other plants displayed on a window in a flower shop in London

Small and medium plants displayed in a flower shop on a floor and on wooden boxes

Green plants displayed on a flower shop behind the counter